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P003 → Campaign (real) — Paris2024 Olympic Games x SNCF G&C
(Team Project)
For the Paris 2024 Olympic Games, each partner of the event showcases the Games' colors throughout the event as an international showcase. In this regard, SNCF Gares & Connexions chose to adorn the exteriors of its 22 major French stations in cities hosting Olympic events.
(Paris — Marseille — Nantes — Lyon — Lille — Saint-Etienne — Bordeaux — Marne-la-Vallée — Nice — Châteauroux…)
The unique aspect was the creation and implementation of 4 complementary illustrative panels as an extension of the "Look of the Games" graphic charter (Paris 2024).
To enhance the experience for every traveler and align with SNCF's standards, after several phases of research and discussions, it was decided to create those 4 items : — Piano — Station — Suitcase — High-speed train.
Each exterior support is thus adorned with the colors of the games and SNCF, to the great pleasure of everyone. You can discover this project on the exterior of your favorite stations throughout the duration of the games.
N.B : More pictures will be uploaded soon