Amtrak + 24AM

Founded in 1971 in the United States, the rail brand Amtrak is undergoing a comprehensive rebranding to enhance its appeal and attract back business travelers, a clientele that has dwindled over the decades due to indirect competition. The aim is to revitalize the brand, showcasing its pioneering spirit and commitment to sustainability. A more recognizable and distinctive brand language achieved through a custom-designed typeface. An evolving graphic system with a gateway concept. With its kinetic effect, Amtrak sweeps away the past and moves forward.