W/001 → 
24AM BY AMTRAK 
Rebranding, strategic & typographic work 


Founded in 1971 in the United States, the rail brand Amtrak is undergoing a comprehensive rebranding to enhance its appeal and attract back business travelers, a clientele that has dwindled over the decades due to indirect competition.



 The aim is to revitalize the brand, showcasing its pioneering spirit and commitment to sustainability. 



A more recognizable and distinctive brand language achieved through a custom-designed typeface.




An evolving graphic system with a gateway concept. With its kinetic effect, Amtrak sweeps away the past and moves forward.




Amtrak introduces a new corporate train service to enhance its offerings. With the tagline 'More than time & distance,' it creates a new experience where time spent onboard becomes valuable for business travelers.










Next project