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LinkedinEmail Instagram*MTRCHK — BRAND & TYPE DESIGN
P001 → Rebranding — Amtrak/ 24AM
Founded in 1971 in the United States, the rail brand Amtrak is undergoing a comprehensive rebranding to enhance its appeal and attract back business travelers, a clientele that has dwindled over the decades due to indirect competition. The aim is to revitalize the brand, showcasing its pioneering spirit and commitment to sustainability.
A more recognizable and distinctive brand language achieved through a custom-designed typeface.
An evolving graphic system with a gateway concept. With its kinetic effect, Amtrak sweeps away the past and moves forward.
Amtrak introduces a new corporate train service to enhance its offerings. With the tagline 'More than time & distance,' it creates a new experience where time spent onboard becomes valuable for business travelers.