©2025 — LUDIVINE FOSSEY

  1. 24AM BY AMTRAK
  2. GHOST NOTES
  3. OLYMPIC & PARALYMPIC GAMES
  4. MEMORIAL 9/11
  5. GARDEN PARTY
  6. TITANESK TYPEFACE
  7. NEBRASKI TYPEFACE
  8. LAB/25
    9.  













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*ART DIRECTOR
BRANDING, STRATEGY, EDITORIAL, LETTERING & TYPE DESIGN 
W/005 →GARDEN PARTY X CITY OF PARISBranding/ campaign
(re)work in process — available soon


This project involved designing the entire visual identity for the gardens and parks in Paris. Initially, it introduced a brand new logo inspired by the original Paris logo in its shapes and structure. 


The logo incorporates the 'yin and yang' symbol to depict relaxation and a sense of unity. In a straightforward design, it reflects the diversity of nature with an eye-catching, colorful mixed palette that represents various aspects of nature.




Regarding typography, it is clear and simple to enhance readability. 'Gill Sans' imparts a sense of humanity, while 'PP Neue World' (PangramPangram) evokes the romantic atmosphere of Paris. 


The page layout expresses the idea of perfectionism found in French gardens with a contemporary vision.





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