- 24AM BY AMTRAK
- GHOST NOTES
- OLYMPIC & PARALYMPIC GAMES
- MEMORIAL 9/11
- GARDEN PARTY
- TITANESK TYPEFACE
- NEBRASKI TYPEFACE
- LAB/25
ABOUT
CONTACT/CV
*ART DIRECTOR
BRANDING, STRATEGY, EDITORIAL, LETTERING & TYPE DESIGN
For the Paris 2024 Olympic & Paralympic Games, each partner of the event showcases the Games' colors throughout the event as an international showcase. In this regard, SNCF Gares & Connexions chose to adorn the exteriors of its 22 major French stations in cities hosting Olympic/Paralympic events.
The unique aspect was the creation and implementation of 4 complementary illustrative panels as an extension of the "Look of the Games" graphic charter (Paris 2024). To enhance the experience for every traveler and align with SNCF's standards, after several phases of research and discussions, it was decided to create those 4 items :
Piano, Train station, Suitcase & High-speed train.
“It is with this creative approach that partners have the possibility of creating up to 4 customised symbols, which can be declined in the colours of the Look and/or in the partner’s colours.” — Paris 2024/ COJO
The 4 illustrated elements were therefore designed using the same grid that served as a reference for constructing the official tiles of the Paris 2024 Games.
The four elements were developed with a colorimetric approach consistent with the Look of the Games brand guidelines.
The ultimate goal is to seamlessly blend the new illustrations with the existing ones, achieving the highest level of consistency. This perfect alignment is ensured through the following constraints: scale ratios, colorimetric standards, repetition, and harmony.
Each exterior support is thus adorned with the colors of the games and SNCF, to the great pleasure of everyone. You could discover this project on the exterior of your favorite stations throughout the duration of the games (june
See more :
Next project