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P005 → Branding — Parcs & Jardins Paris
This project involved designing the entire visual identity for the gardens and parks in Paris. Initially, it introduced a brand new logo inspired by the original Paris logo in its shapes and structure.
The logo incorporates the 'yin and yang' symbol to depict relaxation and a sense of unity. In a straightforward design, it reflects the diversity of nature with an eye-catching, colorful mixed palette that represents various aspects of nature.
Regarding typography, it is clear and simple to enhance readability. 'Gill Sans' imparts a sense of humanity, while 'PP Neue World' (PangramPangram) evokes the romantic atmosphere of Paris.
The page layout expresses the idea of perfectionism found in French gardens with a contemporary vision.